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Trio of brands were acquired between 2010 and 2019.
January 7, 2026
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies might be slimming down. The beauty giant is mulling the sale of Smashbox, Too Faced and Dr. Jart+, according to a report. The three brands have been part of the ELC portfolio for years. The Original Deals Lauder acquired Smashbox Beauty Cosmetics in 2010 from Founders Dean and Davis Factor, the great-grandsons of makeup legend Max Factor. ELC purchased Too Faced in 2016. The deal was reported to be ELC’s largest acquisition to date, with a purchase estimate...
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